Marketing intel from the front lines of the web.

Internet Marketing 101 for Business Owners

A beginner’s guide to the five pillars of internet marketing: SEO, PPC, conversion rate optimization, email marketing and social media, explained simply.

20 May 20265 min read

Unique Advantages of the Most Popular Social Media Platforms

Facebook, LinkedIn, Twitter, Pinterest, YouTube, Instagram and Google Plus: the unique marketing advantage each platform offered businesses in 2015.

3 Jul 20155 min read

4 SEO Myths That Are Wasting Your Time in 2015

Is SEO dead? Do keywords alone get you ranked? We bust four common SEO myths that waste your time and budget, and explain what actually works.

13 Mar 20153 min read

Browse by topic

Jump straight to the area of marketing you care about.

Search Engine Optimization

How search engines really rank websites, and how to earn visibility the right way.

4 articles →

Social Media Marketing

Turn followers into customers.

6 articles →

Paid Advertising & PPC

Make every advertising rupee and dollar count.

2 articles →

Email Marketing

Email is still one of the highest-returning marketing channels, when done right.

1 article →

Branding & Customer Growth

A strong brand keeps customers coming back.

2 articles →

Digital Marketing Strategy

The big picture of internet marketing: the fundamentals every business owner should know, how to plan a strategy, when to outsource and where the industry is heading..

9 articles →

All articles

Every article in the archive, newest first.

How Competition Can Help You Predict the Future

Use competitor analysis to predict what works: study rankings, keywords, backlinks and social buzz, and track trends with Google Trends and Google Alerts.

16 Sept 20262 min read

Why Business Owners Should Be Open-Minded About Internet Marketing

Offline success doesn’t guarantee online success. Why business owners should keep an open mind and trust internet marketing experts, and how the data helps.

19 Aug 20262 min read

Why You Shouldn’t Schedule Social Media Posts

Scheduling social posts saves time but costs engagement. Five reasons to stay present: outdated content, missed moments, viral chances, data and conversations.

29 Jul 20262 min read

Why Internet Marketing Is About Quality Over Quantity

Cheap traffic, bulk emails, spammy backlinks and bought followers all fail. Why quality beats quantity in internet marketing and SEO.

1 Jul 20263 min read

Why Your Web Designer Shouldn’t Be Your Web Marketer

Web design and internet marketing are different skills. Five reasons to hire a dedicated internet marketer instead of relying on your web designer.

10 Jun 20263 min read

Internet Marketing 101 for Business Owners

A beginner’s guide to the five pillars of internet marketing: SEO, PPC, conversion rate optimization, email marketing and social media, explained simply.

20 May 20265 min read

Social Media Marketing Myths Still Believed Today

Five social media myths that hold businesses back, from “my customers aren’t on social” to “it’s all about follower numbers,” and the truth behind each.

29 Apr 20263 min read

Why Every Business Should Follow a Marketing Strategy

A marketing strategy is your business’s sat-nav. Here’s how it keeps you focused, helps you hit goals, uncovers insights, saves money and conveys your brand.

8 Apr 20263 min read

Branding & Growth

5 Best Ways to Attract Customers to Your Business

Great service comes first. Then these four proven ways to attract more customers: drop the hard sell, stay active online, invest in SEO and run special offers.

18 Mar 20263 min read

Paid Advertising

How Do You Get the Maximum Return on Your Advertising Budget?

Make every advertising dollar count: gather data, target the right audience, test and refine, diversify channels and know when to bring in a professional.

25 Feb 20263 min read

Doing Social Media Marketing the Right Way

Five rules for social media marketing that works: post regularly, keep your brand consistent, always engage, tailor each platform and sound human.

4 Feb 20263 min read

Why You Need More Than Good Content for Internet Marketing

Great content is essential, but it won’t market itself. How SEO, social media and PPC campaigns turn good content into traffic and sales.

14 Jan 20262 min read

Email Marketing

Email Marketing Myths in Sri Lanka

Bought email lists and bulk blasts are still common in Sri Lanka, and they don’t work. How to run ethical, opt-in email marketing that gets results.

10 Dec 20253 min read

Paid Advertising

How Paid Search Can Keep You Out of Trouble

Organic vs paid search explained. Learn when pay-per-click ads deliver instant, targeted traffic and how they keep your business safe when rankings dip.

19 Nov 20253 min read

The Benefits of Internet Marketing for Small and Medium-Sized Businesses

Why internet marketing gives small and medium-sized businesses an edge: lower costs, precise targeting, a loyal online audience and more sales.

29 Oct 20253 min read

Advantages of Outsourcing Your Internet Marketing

Six advantages of outsourcing your internet marketing: time saved, specialist skills, measurable results, a streamlined team, fresh eyes and accountability.

8 Oct 20253 min read

Internet Marketing Forecast for 2016

Our 2016 internet marketing forecast: mobile and wearable traffic, mobile commerce, video, social search, new social networks, email and interactive content.

10 Jan 20164 min read

Unique Advantages of the Most Popular Social Media Platforms

Facebook, LinkedIn, Twitter, Pinterest, YouTube, Instagram and Google Plus: the unique marketing advantage each platform offered businesses in 2015.

3 Jul 20155 min read

6 Steps to Build Your Brand Name Using Social Media Marketing

A six-step plan to build brand authority on social media: choose the right platforms, define your brand, plan your strategy, create shareable content and lead.

19 Jun 20153 min read

Branding & Growth

Facts About Brands That’ll Make Your Hair Stand on End

Why branding makes or breaks a business: customers won’t return without one, social media builds it, and happy customers are your best promoters.

15 May 20153 min read

How Google’s New Mobile-Friendly Search Results Will Impact Your Website

Google’s April 2015 mobile-friendly update, explained in five questions: how mobile rankings work, page-level impact, testing, re-crawling and timing.

1 May 20153 min read

Don’t Hold Back on Your Social Media Marketing

Social media now drives as much traffic as search. The benefits of committing to social media marketing, from exposure and loyalty to real customer insight.

23 Apr 20153 min read

Where Internet Marketing Is Headed in the Next Five Years

Our 2015 predictions for the future of internet marketing: visual content, mobile targeting, precise audiences and Google’s evolving view of social signals.

2 Apr 20153 min read